Jersey Coast Fire Equipment, owned by Albert D. Fecci, has been selling fire extinguishers and other fire protection equipment
to area businesses and homeowners since 1937.
Jersey Coast is one in a few businesses in Monmouth and Ocean counties that
concentrate on selling fire protection equipment.
The Feccis came into business almost by accident. In the 1970's, Albert J.
Fecci had an opportunity to buy a fire protection equipment outfit, Mohawk Fire
Equipment in Staten Island.
Fecci bought part ownership 1979, and brought in his son, Albert D. Fecci to
manage Mohawk Fire in 1979. The Feccis, who lived in Rutherford, ran the business for five years, serving
customers in the New York boroughs, Long Island and northern New Jersey.
Then another opportunity came along.
Albert D. Fecci was looking for a house to buy in Monmouth and Ocean
counties. He planned to commute to the business in Staten Island. A
real estate agent mentioned that a fire equipment business in the Collingwood
circle, Route 33 & 34 in Wall Township, was for sale. The company had
been selling fire equipment in the area since 1937. The Feccis bought the
Wall Township business from Ray Denegar in 1987.
Essentially, the Feccis merged the two fire equipment businesses for a while,
continuing to serve the New York and northern New Jersey customers, in addition
to the customers in Monmouth and Ocean counties.
Albert J. Fecci moved to Jackson Township and Albert D. Fecci to Brick Township. At
this time, they closed the doors in Brooklyn and brought most of their customers
The Feccis always believed their business is one that requires close service in
which they are directly involved, and they were not interested in having two or
three offices in the New York and New Jersey area.
Gradually, the company made the transition to serving mostly customers in
Monmouth and Ocean counties. Currently, about 90 percent of customers are
from the two counties.
In 1997 Albert J. Fecci retired and Albert D. Fecci took over the business
continuing the traditions his father once started.
"The customer's always first and right,"
Albert D. Fecci said. "We'll sink or swim with that philosophy."